Principles of Management Assignment Questions and Answers - Part 1

Principles of Management was one of my favorite subjects while I did my M.Sc. degree.

today, while browsing old files I found some assignments and answers. I had to do a lot of digging to find these details. so hope it will help anyone who is interested in the subject. Scroll down to find the references as well.

Drop me a comment and let me know what you think.

Question:- Find out the Vision, Mission, and Values of the following.

1.   Four highest capitalized companies (in the IT field) in the world. 

2.  Four height capitalized companies (Non-IT) in Sri Lanka. - Answer in Part

    

   

ANSWER 

1. List of IT corporations by market capitalization-2010 (World Rank)

The following is a list of publicly traded companies having the greatest market capitalization, as well as Government-owned corporations by estimated market value. Market capitalization is calculated from the share price (as recorded on the selected day) multiplied by the number of shares issued. [1]

• Microsoft

• AT&T

• Apple

• IBM

Vision and Mission

Vision and Mission Statements are the inspiring words chosen by successful leaders to clearly and concisely convey the direction of the organization. They powerfully communicate a company’s intentions and motivate the team or organization to realize an attractive and inspiring common vision of the future.

Mission Statement defines the organization's purpose and primary objective. That is it defines the key measure or measures of the organization's success.  Vision Statements also define the organization's purpose, by the terms of the organization's values rather than bottom-line measures.

Microsoft

Vision Statement ^[2]

To be led by a globally diverse workforce that consistently delivers outstanding business results, understands the various cultural demands of a global marketplace is passionate about technology and the promise it holds to tap human potential and thrives in a  corporate culture where inclusive behaviors are valued.

Mission Statement

Microsoft’s global diversity and inclusion the mission is to be the world’s #1 provider of innovative technology solutions that help realize the full potential of its diverse customers and partners around the world.

Corporate Values

• Integrity and honesty.

• Passion for customers, partners, and technology.

• Open and respectful with others and dedicated to making them better.

• Willingness to take on big challenges and see them through.

• Self-critical, questioning and committed to personal excellence and self-improvement.

• Accountable for commitments, results, and quality to customers, shareholders, partners and employees.

 

AT&T

Vision Statement ^[3]

"We aspire to be the most admired and valuable company in the world. Our goal is to enrich our customers' personal lives and to make their businesses more successful by bringing to market exciting and useful communications services, building shareowner value in the process."

Mission Statement

AT&T has assembled a world-class team of individuals to focus exclusively on bringing emerging devices to market. Our mission is to find more ways to connect people with their world through new devices, great networks, and trusted partnerships, and to provide the best end-to-end customer experience possible.

Corporate Values

• AT&T is committed to acting responsibly in every way and to improving the quality of life in the communities it serves.

• Guided by our rich heritage and time-honored values of honesty, integrity, openness and respect, we are driven to deliver on our promise to always do the right thing.

• AT&T’s philosophy toward corporate social responsibility reinforces a commitment to serving our customers, stockholders, employees, suppliers, and communities with attention to quality, care and value. A central component of our philosophy is AT&T’s insistence on behavior that is consistent with good citizenship on a global scale.

• AT&T’s global citizenship commitment encompasses good corporate governance; innovation; community engagement; volunteerism and philanthropy; diversity and inclusion; and environment, health, and safety.

Apple

Vision Statement ^[4]

"Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone."

Mission Statement

We believe that we're on the face of the Earth to make great products, and that's not changing. We're constantly focusing on innovating. We believe in the simple, not the complex. We believe that we need to own and control the primary technologies behind the products we make and participate only in markets where we can make a significant contribution.

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot.

Corporate Values

Apple Values are the qualities, customs, standards, and principles that the company believes will help it and its employees succeed. They are the basis for what we do and how we do it. Taken together, they identify Apple as a unique company.

These are the values that govern our business conduct:

• Empathy for Customers/Users
  we offer superior products that fill real needs and provide lasting value. We deal fairly with competitors and meet customers and vendors more than halfway. We are genuinely interested in solving customer problems, and we will not compromise our ethics or integrity in the name of profit.

• Aggressiveness/Achievement
  we set aggressive goals and drive ourselves hard to achieve them. We recognize that this is a unique time when our products will change the way people work and live. It is an adventure, and we are in it together.

• Positive Social Contribution
  we build products that extend human capability, freeing people from drudgery and helping them achieve more than they could alone. But beyond that, we expect to make this world a better place to live. As a corporate citizen, we wish to be an economic, intellectual, and social asset in communities where we operate.

• Innovation/Vision
  we built our company on innovation, providing products that were new and needed. We accept the risks inherent in following our vision and work to develop leadership products that command the profit margins we strive for.

• Individual Performance
  we expect individual commitment and performance above the standard for our industry. Only thus will we make the profits that permit us to seek our other corporate objectives. Each employee can and must make a difference. In the final analysis, individuals determine the character and strength of Apple.

• Team Spirit
  Teamwork is essential to Apple's success, for the job is too big to be done by one person. Individuals are encouraged to interact with all levels of management, sharing ideas and suggestions to improve Apple's effectiveness and quality of life. It takes all of us to win. We support each other and share the victories and rewards together. We are enthusiastic about what we do.

• Quality/Excellence
  we care about what we do. We build into Apple products a level of quality, performance, and value that will earn the respect and loyalty of our customers. At Apple, quality management is critical to our continued success.

• Individual Reward
  we recognize each person's contribution to Apple's success, and we share the financial rewards that flow from high performance. We recognize also that rewards must be psychological as well as financial, and we strive for an atmosphere where each individual can share the adventure and excitement of working at Apple.

• Good Management
  the attitudes and behaviors of managers toward their people are of primary importance. Employees should be able to trust the motives and integrity of their supervisors. It is the responsibility of management to create a productive environment where Apple Values flourish.

IBM

Vision Statement ^[5]

At IBM, we strive to lead in the invention, development, and manufacture of the industry's most advanced information technologies, including computer systems, software, storage systems, and microelectronics. We translate these advanced technologies into value for our customers through our professional solutions, services and consulting businesses worldwide.

Mission Statement

Solutions for a small planet

Corporate Values

• Dedication to every client’s success.

• Innovation that matters – for our company and for the world.

• Trust and personal responsibility in all relationships.

References

[1]          http://en.wikipedia.org/wiki/List_of_corporations_by_market_capitalization

[2]          http://www.microsoft.com/

[3]          http://www.att.com

[4]          http://www.devdaily.com/blog/post/mac-os-x/apple-business-philosophy-mission-statement

[5]          http://www.ibm.com/ibm/us/en/